There are hopes a trophy home with “the best ocean views in Byron Bay” could break regional records just months after being pulled from the market.
‘Hercules’ at 59 Coopers Shoot Road in exclusive Coopers Shoot, the ‘Hollywood Hills’ of Byron Bay, has been listed for $27.5m to $30m by CEO of retirement development group GemLife, Adrian Puljich, and his interior designer wife Jessica, who’ve owned the property for less than three years.
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It’s a bold price for a non-waterfront property in a regional area, but agent Nick Dunn at McGrath Byron Bay says he has “no doubt” this sale will smash the local record.
“There are only five properties in this little enclave of Coopers Shoot and no one is selling. And out of the five, this one is by far the best,” he said.
“The ocean view is extraordinary; there’s no view in the Byron Bay region like that — I’d confidently say that once this property sells, if someone wanted another property with an ocean view like that, it doesn’t exist.”
The home is one of five properties in the exclusive enclave. Picture: realestate.com.au
Befitting its majestic name, Hercules is an extravagant hinterland retreat standing proud on 5.59 hectares of flat land atop an escarpment. Just 6km south of Byron Bay CBD, it enjoys views stretching from Broken Head to Cape Byron Lighthouse.
While the property lies inland, it features two cliff-face observation decks built into the escarpment that offer a front-row seat to spectacular sunrises, plus an ionised horizon pool that appears to seep into the vast Pacific.
The home has stunning views. Picture: realestate.com.au
The property includes two residential dwellings, a conference centre, and a film or sound recording studio with make-up facilities.
The main residence boasts multiple formal and informal entertaining zones including an internal Travertine courtyard, five ensuite bedrooms, a commercial-grade kitchen, private office, wine cellar, first-floor games room, six-car garage, plus a terrace overlooking the pool, floodlit tennis court and the expansive big blue.
The main residence boasts multiple formal and informal entertaining zones. Picture: realestate.com.au
A second two-level dwelling features multiple living zones, five bedrooms, a chef’s kitchen, office, gym, steam room and a heated 15m pool.
Immensely private, Hercules resides among lush rainforest gardens, a large dam and a citrus orchard.
The Puljichs bought the house ahead of auction in June 2022 for $22m from previous owners Robert and Deborah Wild, co-directors of the Evolve College school of massage training — who bought the property off international music producer Tom Misner in 2014 for $7.9m.
The property includes two residential dwellings, a conference centre, and a film or sound recording studio with make-up facilities. Picture: realestate.com.au
At the time, the Puljichs’ $22m sale equaled that of the record price set in the Shire in 2020, when Rip Curl founder Brian Singer paid the same for recruitment industry heavyweight Geoff Morgan’s Wategoes home at 35 Marine Parade.
After buying Hercules, the Puljichs decided to stay on the Gold Coast, snapping up a mansion at 3 Kootingal Street in Ashmore in September 2024 for $9.7m at auction. The property is rumoured to have hosted celebrities including Jude Law and Elon Musk as well as director Baz Luhrmann and actor Amber Heard.
The home’s commercial-grade kitchen. Picture: realestate.com.au
The high-powered couple originally attempted to offload Hercules last April for around $35m through Mr Dunn but were unsuccessful, so they’re trying again — with Mr Dunn believing the current price “is in the right pocket”.
After around three weeks on the market, he said there had been “good interest” in the property from both local, interstate and international buyers.
The property has a flood-lit tennis court. Picture: realestate.com.au
The high-end market in Byron Shire remained strong “for extraordinary properties in great locations”, Mr Dunn added.
In January he sold beachfront property at 8 Border Street, Byron Bay for $33.5m.
The current area record was set by tech entrepreneur Benjamin Bray, who reportedly paid $37m in 2023 for The Range, a 48ha luxury escape also in Coopers Shoot.
‘Hercules’ resides among lush rainforest gardens, a large dam and a citrus orchard. Picture: realestate.com.au
While Hercules’ price tag is a few million below, Mr Dunn said there’s “no question” it will set a new sales record for the Byron Bay coast.
“It is the best property in the hinterland, hands down. It deserves a record sale and it will be.”
