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This Noosa Parade home in Noosa Heads was bought for $22.5m to be added to Beluga Charter’s short term prestige rental experiences. Picture: Tom Offermann Real Estate.
A richlister who made a fortune selling off a childcare business has snapped up a $22.5m Qld holiday home and made it available for the experience of a lifetime on his private Airbnb-style service.
Brendan McAssey, who sold his now 80-strong childcare chain Only About Children for circa $400m over eight years ago, has been steadily buying up luxury “toys” that he makes earn their keep via a prestigious Airbnb-style service for the wealthy.
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Brendan McAssey made his fortune off the sale of his childcare business. Picture: Britta Campion.
The Noosa home sits in a prestigious location flanked by richlist neighbours. Picture: Tom Offermann Real Estate
Inside the stunning home which makes grand use of glass to make the most of its location. Picture: Tom Offermann Real Estate
The Noosa home settled for $22.5m in December and Mr McAssey wasted no time giving it pride of place among his Beluga Charter offerings, describing the property as an “awe-inspiring paradise” which “straddles the shore of the famed Noosa River and one of the world’s 10 best surfing reserves”.
Beluga’s aim is to deliver “true elegance and sophistication” to their clientele with concierges who are “masters at designing bespoke itineraries to create refined and awe-inspiring experiences that take luxury travel to a new stratosphere”.
Beluga Capital’s state of the art superyacht owned by Brendan McAssey has its own chef, masseuse and diving instructor for guests.
Beluga Aviation also has a seven seat helicopter available for guests.
The “greatest appeal” of the Palm Beach style home – which Mr McAssey bought off Victorian businesswoman Jennifer Box – was “you don’t need to leave the lounge to take in the beauty and luxury of Noosa”, according to Beluga Charter.
The firm takes a three-pronged approach to its richlist services: Land, Sea and Air.
It has “a stable of luxury properties located in Sydney, Melbourne and Noosa”, a superyacht G3 which can be based in the Mediterranean, Caribbean or Oceania region with its own chef, masseuse and diving instructor, as well as a VIP seven-seat Agusta 109S Grand helicopter based at Sydney Airport available for guests.
