A chic new build-to-rent development in the heart of Fitzroy North offers a trendy, brand-new opportunity for renters eager to settle in one of Melbourne’s most popular cultural hubs.
Fitzroy & Co by Est, a one-of-a-kind build-to-rent (BTR) project, is shaping up to be one of the hottest new rental addresses in inner-city Melbourne since launching in October.
Nestled on Queens Parade, residents have easy access to some of the inner north’s best cafes, restaurants, bars, and boutiques while being able to enjoy a village lifestyle in leafy Fitzroy North.
It’s also close to the lush greenery of Darling Gardens and just steps away from the 86 tram, offering a convenient transport option.
The tram takes you directly to the city in under 30 minutes or to the Northcote, Thornbury, and Preston sections of High Street, recently named the world’s hippest neighbourhoods by TimeOut.
Carefully crafted to reflect the character of the local area, Fitzroy & Co offers residents a blend of charm and creative flair.
The interiors are styled by renowned Australian designer Emma Elizabeth, while the architectural design is the work of Life Architecture.
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Renters have an abundance of chic and stylish homes to choose from.
Emma Woodhouse, Chief Operating Officer of Salta Properties, says the project is “a stylish reflection of the local Fitzroy North identity”,” offering brand-new one-, two-, and three-bedroom apartments that are benefitted by an abundance of special and shared amenity spaces.
“We take a lot of pride in what we have created at Fitzroy & Co. Understanding the character of the Fitzroy North suburb, we wanted to ensure the project had a sense of individuality that would benefit its location,” she shares.”
Fitzroy & Co is designed to attract a diverse range of residents, from young professionals and couples to long-term overseas visitors and trendy young families seeking that unique Fitzroy vibe.
From top to bottom, it aims to enrich the lives of its residents by offering a variety of spaces to work, relax, socialise, and stay fit—all under one roof.
“This is a really special first project for us because we could make it quite personal and intimate due to the Fitzroy location,” she shares.
“With only 94 apartments, the boutique scale of the project has allowed us to create a residential experience with an exceptional level of personalisation tailored to our diverse range of residents.
“At Salta, we dedicated a great deal of time considering how to prioritise the residents, enabling them to live their best lives, this is a mainstay of the Est brand.
“Fitzroy & Co exemplifies this vision, and the project has been well received by prospective renters,” shared Woodhouse.
The homes aims to provide choice and community for its residents.
Comfort and culture
At Fitzroy & Co, the resident experience is designed to make daily life as seamless as possible, from move-in day onward.
This includes providing residents with support services such as removalists for transportation and furnishing options through Est partner Globe West.
Apartments can be rented either unfurnished or furnished, based on individual needs.
Once you’re all settled, Fitzroy & Co’s in-house operations team is on hand to perform a list of apartment modifications, such as installing TV brackets and arranging for furniture to be assembled.
“We have a range of floorplans on offer for residents to pick from, and all apartments feature balconies with double-glazed sliding doors with dual access to bedrooms and living spaces for an expansive indoor-outdoor living experience.
All of the additional shared spaces have then been designed to be an extension of the apartments so the whole building will feel like your home,” said Woodhouse.
Apartment interiors can be adapted, including options for wallpaper and modifications by Est’s in-house team.
Another major highlight at Fitzroy & Co is the stunning monochrome art mural that adorns the outside of the building.
Titled ‘Convergence’, it celebrates the connection between people, Country, and community, and is crafted by local First Nations artist and curator Lisa Waup.
Additionally, the building features a diverse collection of art pieces, hand-picked and designed by First Nations artists—many local and emerging—including Benjamin Baldwin, Hannah Hall, Dane Lovette, and Peter Hood.
In a nod to the Fitzroy North charm, communal areas are fitted with local and vintage finds, featuring furniture from designers such as Dowel Jones and Ross Gardam.
“When you walk through the front doors of Fitzroy & Co, there is an immediate sense of familiarity and warmth.
“You can feel the passion and attention to detail that has gone into every element of the design, styling, and artwork curation.
“Every piece has been chosen to create the building’s distinct personality and a true sense of local,” Woodhouse adds.
A lifestyle address
Incredible offerings that are proving popular with residents and their friends include a stunning rooftop area with a dining spot, seating, a barbecue, and expansive city views.
Just a few floors below on Level 10, most of the floor is dedicated to an indoor-outdoor resident’s lounge, featuring a full chef’s kitchen, a record lounge with over 1,000 vinyl records, a cinema room, a private dining room with a kitchenette, and a private BBQ terrace.
These spaces all adjoin the rooftop terrace, which not only features incredible city views but also includes a fully grassed and fenced pet park and spa for residents’ furry friends.
The resident rooftop and sky terraces encapsulate the iconic Fitzroy North lifestyle.
On the ground floor, there is also a state-of-the-art gym, fully equipped by global provider Technogym, as well as co-working spaces complete with all the necessary tech, including monitors and a separate meeting room for private use.
“When designing the shared spaces at Fitzroy & Co, we spent time understanding what our potential residents would need and how we could enhance their lives with amenities that made an impact,” Woodhouse shares.
Taking the resident experience to the next level, Est’s on-site host team is always there to help and also curates social events to foster connections within the building.
With sustainability at the heart of the Est brand, Fitzroy & Co partners with sustainable local brands such as UPPAREL and #GoKindly, allowing residents to recycle unwanted clothing or bedding.
The library and co-working space is perfect for those that like to work from home.
The build-to-rent revolution
Woodhouse highlights that build-to-rent is an emerging living sector that offers much more than a traditional rental apartment.
“Living in a build-to-rent building offers an elevated living experience that prioritises the resident,” she shares.
“Within these buildings, renters have peace of mind that their experience will be one of quality and security, offering people flexibility and stability throughout the many changes of people’s lives.
There is also much more flexibility in terms of lease lengths for people seeking both short-term and long-term options.”
Flexibility is one of the major drawcards for renters, who have been forced to compromise until now.
Established for the long term
Designed to support Melburnians with quality and attainable rentals for the long-term, Salta’s Est BTR platform is set to deliver over 4,000 community-focused residences that reflect local contexts.
This initiative enables renters to live their best life in a way that suits their demands, with projects scheduled for completion in central Melbourne locations including Richmond and Docklands.
Apartments within Fitzroy & Co start from $650 per week.
